Purpose: In this article, you’ll learn what each Analytics dashboard in Sendcloud is for; what kind of data it shows, how to read it, and how it helps you understand your shipping, returns, and cost operations.
Shipping
The Shipping section gives you insight into your delivery operations across four dashboards: Overview, Performance, Transit Times, and Exceptions. It helps you track how many parcels you ship, how they perform, how fast they’re delivered, and where issues happen, so you can monitor and improve your shipping process.
Shipping Overview
The Shipping Overview gives you a high-level snapshot of your shipping activity, including order volumes, created shipping labels, parcel distribution, and return trends. You can apply filters to analyze by date, destination, carrier, and more.
Learn more about Shipping Overview →
Shipping Performance
This dashboard helps you assess the delivery performance of your shipments. Track key metrics such as on-time delivery, delays, and undelivered parcels to better understand carrier reliability and overall service quality.
Learn more about Shipping Performance →
Shipping Transit Times
The Transit Times dashboard shows how long it takes for your parcels to move through the shipping process. Monitor average delivery durations, time to first scan, and delivery attempts to identify areas for improvement.
Learn more about Transit Times →
Shipping Exceptions
Stay informed about issues that may impact delivery success. The Exceptions dashboard highlights problematic shipments and offers insights by carrier, country, or lane so you can act quickly and improve resolution rates.
Learn more about Exceptions →
Tracking
Get insight into the tracking notifications sent on your behalf. See your total volumes across email, SMS, and WhatsApp, and break them down by country, carrier, integration, and message type to spot channels you haven't set up yet.
Learn more about Tracking →
Returns
Get visibility into your return flows. Track return rates, reasons, and trends by carrier or destination to improve your post-purchase experience and reduce unnecessary costs.
Learn more about Returns →
Costs
The Costs section helps you track and understand your shipping expenses. It includes two dashboards: Overview and Surcharge Breakdown, where you can view total invoice amounts, average parcel costs, and surcharges. This helps you stay on budget and spot what’s driving your costs.
Costs Overview
The Costs Overview dashboard shows your shipping expenses when using Sendcloud contracts. It includes key metrics like average parcel cost, total invoice amount, estimated shipping costs, and weight distribution. You can break down costs by destination, carrier, or shipping lane to better understand where your expenses come from and how they evolve over time.
Learn more about Costs →
Costs Surcharge Breakdown
The Surcharge Breakdown dashboard shows extra fees added to your shipments, like fuel or remote area charges. It helps you see where surcharges are applied, how often they occur, and which ones have the biggest cost impact, by parcel, lane, or destination. Use this view to spot cost drivers and reduce avoidable fees.
Learn more about Costs Surcharge Breakdown →
Sendcloud’s Analytics dashboards turn complex logistics data into meaningful insights, helping you make smarter, faster, and more informed decisions for your business.