Personalize your Tracking page

Purpose: Learn how to create your own branded Tracking page for your customers to land on when they click the tracking number in your Tracking email notifications. 

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Step 1: Personalize your Tracking pages by adding your brand 

It all starts with setting up your brand. Click here to read our article on how to create a brand in the Sendcloud platform. Once you've created a brand, the logo and brand colours associated with it will be displayed on your Tracking page. 

If you have multiple webshops, you can assign different brands and Tracking pages to each of them to ensure a fully brand-immersed customer journey across your product range. 

Desktop version: 

Step 2: Select a design and theme

You can create a Tracking page per each individual brand you have created, and customize it to match the style for each brand. 

• Select a brand for which you want to create a Tracking page from the dropdown menu. 
• Enable or disable a branded header and footer. You can edit the colour, logo and text of your footer and header in your brand settings. 
• Enter a background colour for your page 
• Use the font selector to choose a font 
• The Tracking page will display the logo of the carrier handling the parcel and an animation indicating where the parcel is during the delivery journey. You can optionally turn the animation on or off depending on your preference by selecting a theme.
• Customise 4 elements (the road, the landscape, the sky and the details) and the header of your Tracking page, with your own colours. You can pick your brand colours to enhance your customer experience.

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Step 3. Change the layout and add extra options

You can determine the design of the Tracking page by selecting from one of four options: 

1. Standard: Timeline of your parcel and parcel information.
   
2. Instagram post + branding banner: Parcel information, plus you can feature an Instagram post to drive social media engagement, alongside a promotional banner highlighting your current campaign. 
   
3. Instagram post: Highlight an Instagram post alongside Tracking information.
   
4. Branding banner: Add a promotional branding banner alongside the Tracking information.

Step 4: Preview your Tracking page

Satisfied with the design of your page? Click the Preview button to see how your page will appear to your customers. 

Step 5: Publish your page

Don't forget to click Save draft to save your progress while designing your page layout. Your page won't be visible to your customers until you click on Publish to activate it. 

Note: Parcel data for tracking page purposes is retained for a maximum of 30 days. After this time, users who try to access the tracking page will see the message 'no parcel found'.

Tip: Promotional banners

If you chose a page layout which allows adding a promotional banner, you can either create one using our branding banner designer or upload your own. 

Using a banner ad on your Tracking page is an effective method for brand building and/or launching new products and/or services. The banner can also be used to offer a discount code for future purchases. 

What are the options of customizing your branding banner? 

• Setting the background color or background image
• Add a banner ad link 
• Write a title
• Write a short text underneath the title
• Button with a call to action
• Text position

Recommended size: 

• Banner only (horizontal): 950 px (w) x 360 px (h)
• Banner + Instagram (vertical): 460 px (w) x 660 (h)

Mobile-friendly banner dimensions

If you choose for the Instagram post + branding banner design or for the Branding banner design, you have the option to keep image dimensions of the banner so that your tracking page is more mobile-friendly. This means that the image and the information on the page will not get cropped when opened on a mobile phone.

To activate the Keep image dimensions option, follow the next steps: 

1. Go to Settings > Tracking page
2. Select either the Instagram post + banner layout or the Branding banner layout
3. Click on the branding banner 
4. Click on the image icon, set the background image to active and upload the image
5. Click on the text icon (A). If you do not have any text added to the heading, subheading or button, the Keep image dimensions option will be active by default.
6. If you add text to those fields, you can choose to activate or deactivate the Keep image dimensions option

See below the differences between having the Keep image dimensions active or inactive for each layout:

Instagram post + branding banner

Desktop version	Mobile version (Keep image dimensions OFF)	Mobile version (Keep image dimensions ON)

Branding banner

Desktop version	Mobile version (Keep image dimensions OFF)	Mobile version (Keep image dimensions ON)

Tip: Instagram widget 

If you have an active social media presence and want to encourage customers to follow your pages, you can add our Instagram widget to your Tracking page. Not only is this feature very suitable for brand building, but you can highlight a campaign, promotion, or new product range via your Instagram feed.

Note: Make sure your post is set to public so non-followers can see the post. Only picture posts are supported. Other multimedia such as reels, videos, and slideshows will appear as a grey tile.

How to remove your data or disconnect from the Instagram widget

If you need to remove your data or disconnect your Instagram account from the widget, you can do so by following these steps:

1. In your Sendcloud account, go to Settings > Tracking Page
2. Click the Edit button in the Instagram widget 
3. Click Disconnect

Instagram widget FAQs