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How to set up your brand

Louise Thomasson
  • Updated
Purpose: In this article, we will run you through the quick and easy steps towards creating your brand in your Sendcloud account. 
In the Sendcloud platform, you can create and customise one or more brands to allow you to personalise some of our key features, such as your shipping labels, Track & Trace emails, and the return portal, providing a fully brand-immersed customer journey for your customers. In this article, we will run you through the quick and easy steps towards creating your brand in your Sendcloud account. 
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In the Sendcloud platform, you can create and customise one or more brands to allow you to personalise some of our key features, such as your shipping labels, Track & Trace emails, and the return portal, providing a fully brand-immersed customer journey for your customers. In this article, we will run you through the quick and easy steps towards creating your brand in your Sendcloud account. 

Watch our video tutorial on how to create your brand and set up your Track & Trace page:

Creating your brand

Creating a brand in the Sendcloud platform allows you to apply your unique logo, brand colours and URL to shipping labels, the return portal, and Track & Trace emails. If you are on our Small Shop plan or higher, you can use your brand to create a personalised Track & Trace page. which replaces the carrier website tracking page with your own. This is a great solution for marketing new products or promoting campaigns to your customers, while they get timely updates about the delivery status of their package! 

Go to 'Brands' via the settings in your Sendcloud panel and click on the brand you want to create a return portal for. If you don't have a brand set up yet, create a new one and follow the steps below. 

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  • At 'Webshop URL', you enter the link that leads to your webshop. We use this link to redirect the customer to your shop in different cases.  For example, when clicking on your brand logo in the return portal header, your customers will be sent to your shop homepage. 

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  • At 'Shipping Portal URL', you enter the name of your shop in small letters. Based on this, a personal return link for your portal is created. You can share this link with your customers to open up the return portal. The Shipping Portal URL is also used to generate the Track & Trace paged. Learn here how to set up your branded track & trace pages.

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  • Upload in .png or .jpg format your logo in 'Screen logo', which will be used in the header of the return portal. It's advised to use a landscape format. In this way, the logo will be clearly visible to your customer using the return portal. 

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  • Set a primary colour for your brand. This primary colour will be used in the return portal to fill the main buttons. If you can't find a suitable colour in the palette provided by the colour picker, feel free to paste the exact HEX colour code.

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Remember to save when you are happy with your changes. Congratulations - you just set up your first brand!

How do I add multiple brands if I have more than one webshop?

You can add multiple brands by going to Settings > Brands and clicking on "Add new brand." When a brand is created, it can be assigned to a sender address. Once assigned to a specific address, the brand will be applied to the shipping labels, return portal and Track & Trace emails/page for that sender address.

To assign a brand to a sender address, go to Addresses. either create a new sender address by clicking on Create new or click the pen icon to edit an already existing address. Then, scroll down to the bottom of the page and, under Brands, select the correct brand to assign to this address from the dropdown menu. 

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