Purpose: Learn how to connect Amazon Shipping or Amazon Buy Shipping to your Sendcloud account, understand the differences between both services, and explore the supported shipping methods.
Amazon Shipping vs. Amazon Buy Shipping
Sendcloud supports two different Amazon shipping solutions: Amazon Shipping and Amazon Buy Shipping. Although both can be connected through the Amazon carrier integration in Sendcloud, they have different requirements and use cases.
Amazon Shipping (Shipper Central)
Amazon Shipping allows merchants to use Amazon as a carrier to ship orders from Amazon and other sales channels.
- Who can use it: Merchants with a direct Amazon Shipping contract, including businesses that do not sell on Amazon.
- Contract requirement: You need your own contract with Amazon Shipping.
- Connection: Connect through Amazon Shipper Central.
- Availability: United Kingdom, Germany, France, Italy, and Spain.
Amazon Buy Shipping (Seller Central)
Amazon Buy Shipping allows Amazon sellers to purchase shipping labels through Amazon Seller Central, using eligible carriers and shipping services.
- Who can use it: Merchants selling products on Amazon.
- Contract requirement: You do not need a separate Amazon Shipping contract. You must have an Amazon Seller Central account and accept the applicable carrier terms and conditions.
- Connection: Connect through Amazon Seller Central.
- Availability: United Kingdom, Germany, Italy, and Spain.
Before you connect
Before connecting your Amazon account, it's important to understand which Amazon platform you need and how the different services work.
Amazon Shipper Central
Amazon Shipper Central is Amazon's platform for managing shipping operations with Amazon Shipping.
If you have a direct Amazon Shipping contract, use your Shipper Central credentials to connect your contract to Sendcloud.
This solution can be used to ship orders from Amazon or other sales channels, depending on your agreement.
Amazon Seller Central
Amazon Seller Central is the platform used by merchants to manage their Amazon marketplace business, including products, inventory, orders, and customer service.
If you want to use Amazon Buy Shipping, you'll need to connect your Seller Central account to Sendcloud.
Amazon Buy Shipping
Amazon Buy Shipping is a service available through Seller Central that allows Amazon sellers to purchase eligible shipping labels for their Amazon orders.
To use Amazon Buy Shipping in Sendcloud:
- Have an active Amazon Seller Central account.
- Connect it using the Login with Amazon Seller Central by country option.
- Accept the relevant carrier terms and conditions in Seller Central.
- Use a shipping method supported by your Amazon agreement.
Which Amazon connection should I use?
| Feature | Amazon Shipping | Amazon Buy Shipping |
|---|---|---|
| Amazon platform | Shipper Central | Seller Central |
| Who can use it? | Merchants with an Amazon Shipping contract | Amazon marketplace sellers |
| Separate Amazon Shipping contract required? | Yes | No |
| Orders | Amazon and non-Amazon orders | Amazon marketplace orders |
| Shipping rates | Rates agreed with Amazon Shipping | Rates and services available through Amazon Seller Central |
| Connection method | Login with Amazon Shipper Central by country | Login with Amazon Seller Central by country |
Step 1: Activate your Sendcloud subscription
You can connect your own Amazon contract to Sendcloud on the Lite, Growth, Premium, and Pro plans.
To learn more about the available subscriptions, visit our pricing page.
Step 2: Connect your Amazon account
You can connect Amazon to Sendcloud using two different login flows, depending on whether you want to use Amazon Shipping or Amazon Buy Shipping.
A. Connect Amazon Shipping (via Shipper Central)
Follow these steps if you have your own Amazon Shipping contract.
- In your Sendcloud account, go to Shipping > My Contracts > Add your own contract.
- Find Amazon in the carrier list and click Add contract.
-
Select the country where you have your Amazon Shipping agreement from the Login with Amazon Shipper Central by country dropdown.
-
You'll be redirected to Amazon Shipping. Log in using the administrator credentials of your main Shipper Central account.
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Select the authorization checkbox and click Authorize. You'll be redirected to Sendcloud.
-
The Authentication Token will be filled in automatically. Enter your Sendcloud email address and click Add this contract.
B. Connect Amazon Buy Shipping (via Seller Central)
Follow these steps if you sell on Amazon and want to purchase shipping labels through Amazon Buy Shipping.
- In your Sendcloud account, go to Shipping > My Contracts > Add your own contract.
- Find Amazon in the carrier list and click Add contract.
-
Select the country where your Amazon Seller Central account is active from the Login with Amazon Seller Central by country dropdown.
- You'll be redirected to Amazon Seller Central. Log in using your Seller Central credentials.
- Select the authorization checkbox and click Authorize.
- You'll be redirected to Sendcloud. The Authentication Token will already be filled in. Enter your Sendcloud email address and click Add this contract.
- Accept the applicable carrier terms and conditions in Amazon Seller Central for each carrier you want to use.
Note: You can access the carrier terms and conditions using the following URL:
https://sellercentral.amazon.XX/orders-st/terms-and-conditions
Replace XX with the appropriate Amazon marketplace country code.
Difference between ON and OFF Amazon shipping methods
Some Amazon shipping methods are labelled ON Amazon or OFF Amazon. These labels indicate which type of order the method is intended for.
ON Amazon shipping methods
ON Amazon methods are intended for orders imported directly from your Amazon integration.
These methods are used when fulfilling orders placed on Amazon and help ensure the shipping labels meet the applicable Amazon requirements.
Example: Amazon UK Shipping One-Day Tracked (On Amazon Label) 0-20kg
OFF Amazon shipping methods
OFF Amazon methods are intended for orders imported from other sales channels, such as Shopify, WooCommerce, or Magento, rather than directly from Amazon.
These methods allow eligible merchants to use Amazon Shipping as a carrier for non-Amazon orders.
Example: Amazon UK Shipping One-Day Tracked (Off Amazon Label) 0-20kg
Direct contract shipping options
The following Amazon shipping methods are configured in Sendcloud. The available methods depend on your country, Amazon connection, and the services enabled for your Amazon account.
View Amazon shipping methods
| Shipping method | Shipping method ID |
|---|---|
| Amazon UK Shipping One-Day Tracked (On Amazon Label) 0-20kg | 7057 |
| Amazon UK Shipping One-Day Tracked (Off Amazon Label) 0-20kg | 7058 |
| Amazon UK Shipping Two Day Tracked (On Amazon Label) 0-20kg | 7059 |
| Amazon UK Shipping Two Day Tracked (Off Amazon Label) 0-20kg | 7060 |
| Amazon UK Shipping Standard Tracked (On Amazon Label) 0-20kg | 7061 |
| Amazon UK - Deliver to Counter (Off Amazon Label) | 33846 |
| Amazon x DPD ExpressPak Next Day | 29780 |
| Amazon x DPD Parcel Next Day | 29781 |
| Amazon x Royal Mail 1st Class Large Letter | 29786 |
| Amazon x Royal Mail 1st Class Medium Parcel | 29787 |
| Amazon x Royal Mail 1st Class Small Parcel | 29788 |
| Amazon x Royal Mail 2nd Class Large Letter | 29789 |
| Amazon x Royal Mail 2nd Class Medium Parcel | 29790 |
| Amazon x Royal Mail 2nd Class Small Parcel | 29791 |
| Amazon x Royal Mail Special Delivery Guaranteed by 1pm | 29792 |
| Amazon x Royal Mail 24 (Large Letter) (CRL) | 29793 |
| Amazon x Royal Mail 24 (Parcel) (CRL) | 29794 |
| Amazon x Royal Mail Tracked 24 | 29795 |
| Amazon x Royal Mail Tracked 24 (HV) | 29796 |
| Amazon x Royal Mail Tracked 24 (LBT) (HV) | 29797 |
| Amazon x Royal Mail 48 (Large Letter) (CRL) | 29798 |
| Amazon x Royal Mail 48 (Parcel) (CRL) | 29799 |
| Amazon x Royal Mail Tracked 48 | 29800 |
| Amazon x Royal Mail Tracked 48 (LBT) | 29801 |
| Amazon x Royal Mail Tracked 48 (LBT) (HV) | 29802 |
Done!
Once you've completed the connection steps, your Amazon Shipping contract or Amazon Buy Shipping account will be linked to Sendcloud.
- Amazon Shipping: You can ship eligible orders using the rates and shipping methods agreed upon in your direct Amazon Shipping contract.
- Amazon Buy Shipping: You can purchase eligible shipping labels for Amazon marketplace orders through your connected Seller Central account.